How Do Cars Get Their Names? Art, Science…And A Legal Process

Remember the Chevy Nova? It had been mocked for decades as the urban legend spread that the name resulted in low sales in Spanish-speaking countries. The name “Nova” was said to translate to no va, or “doesn’t go.” That may or may not be true, but the reality is that we still remember it, and we’re still talking about it.

Take the 2025 Mercedes-Benz GLC 350e 4Matic…woah…who named THAT?

The vast majority of vehicles on the market are named by committee.

Click hear to learn more about this fascinating process.

Selected excerpt(s) and linked article courtesy of Kristin Shaw, popsci(dot)com
Royalty-free photo courtesy of Google’s ImageFX

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