5 Features New Car Buyers Are Least Interested In (5 Features Everybody Wants)

"What new car buyers want" is one of the most pressing questions among automotive manufacturers worldwide. So, to appeal to and satisfy the widest market possible, automakers equip modern cars with additional fancy features, from upgraded infotainment systems to safety and driver assists. These features improve the car's usability, comfort, and capabilities. While some features are quite good, others don't appeal to buyers.

It turns out that the features that consumers aren't interested in are those that add the least value to a car. The low interest arises from the fact that most of these features are new, uncommon, or unknown. As a result, consumers aren't fully aware of their potential benefits. On the other hand, the features that appeal to new buyers are the most helpful. They include driver aids, safety technologies, and infotainment systems.

Here are five features that new car buyers aren't interested in and five other features everybody wants.

Selected excerpt(s) and linked article courtesy of Dennis Kariuki Njoki, hotcars(dot)com
Royalty-free photo courtesy of Pixabay

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